Wednesday, September 28, 2011

Google adwords partners eligibility

Google conducts certain exams which one must pass to be become a Google AdWords partner. There are two types of certifications Individual and company level certification.
 The things one must do to become a Google AdWords individual professional are
o First successfully sign up for the program and maintain a good reputation
o Agree to follow the terms and conditions stated in the program.
o Pass two exams.
o Advertising fundamentals exam.
o One of Googles three advanced exams.
Google conducts three advanced exams and they are
m    The Reporting & Analysis Advanced Exam
m    The Display Advertising Exam
m    The Search Advertising Advanced Exam
The Reporting & Analysis Advanced Exam
The syllabus for Reporting & Analysis Advanced Exam is
m    Intermediate-to-advanced best practices that can be used to maximize account performance while using Google Analytics.
m    Web Optimizer and other analysis techniques.
The Display Advertising Exam
The syllabus for the Display Advertising Exam is
m    Intermediate-to-advanced best practices that one can use while advertising on YouTube.
m    Google content network
The Search Advertising Advanced Exam
The syllabus for the Search Advertising Advanced Exam is
o Intermediate-to-advanced best practices that one can use for managing AdWords campaigns.
One need not spend any money to become a qualified individual.
The criteria that have to be met for Company Level partner Certifications are
m    At the least one of the companys employees must be a qualified individual.
m    The company should agree to follow the terms and conditions stated in the program.
m    The company should spend a minimum of $ 10,000 within a span of three months or 90 days.


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