Google conducts certain exams which one must pass to be become a Google AdWords partner. There are two types of certifications Individual and company level certification.
The things one must do to become a Google AdWords individual professional are
o First successfully sign up for the program and maintain a good reputation
o Agree to follow the terms and conditions stated in the program.
o Pass two exams.
o Advertising fundamentals exam.
o One of Googles three advanced exams.
Google conducts three advanced exams and they are
m The Reporting & Analysis Advanced Exam
m The Display Advertising Exam
m The Search Advertising Advanced Exam
The Reporting & Analysis Advanced Exam
The syllabus for Reporting & Analysis Advanced Exam is
m Intermediate-to-advanced best practices that can be used to maximize account performance while using Google Analytics.
m Web Optimizer and other analysis techniques.
The Display Advertising Exam
The syllabus for the Display Advertising Exam is
m Intermediate-to-advanced best practices that one can use while advertising on YouTube.
m Google content network
The Search Advertising Advanced Exam
The syllabus for the Search Advertising Advanced Exam is
o Intermediate-to-advanced best practices that one can use for managing AdWords campaigns.
One need not spend any money to become a qualified individual.
The criteria that have to be met for Company Level partner Certifications are
m At the least one of the companys employees must be a qualified individual.
m The company should agree to follow the terms and conditions stated in the program.
m The company should spend a minimum of $ 10,000 within a span of three months or 90 days.
The things one must do to become a Google AdWords individual professional are
o First successfully sign up for the program and maintain a good reputation
o Agree to follow the terms and conditions stated in the program.
o Pass two exams.
o Advertising fundamentals exam.
o One of Googles three advanced exams.
Google conducts three advanced exams and they are
m The Reporting & Analysis Advanced Exam
m The Display Advertising Exam
m The Search Advertising Advanced Exam
The Reporting & Analysis Advanced Exam
The syllabus for Reporting & Analysis Advanced Exam is
m Intermediate-to-advanced best practices that can be used to maximize account performance while using Google Analytics.
m Web Optimizer and other analysis techniques.
The Display Advertising Exam
The syllabus for the Display Advertising Exam is
m Intermediate-to-advanced best practices that one can use while advertising on YouTube.
m Google content network
The Search Advertising Advanced Exam
The syllabus for the Search Advertising Advanced Exam is
o Intermediate-to-advanced best practices that one can use for managing AdWords campaigns.
One need not spend any money to become a qualified individual.
The criteria that have to be met for Company Level partner Certifications are
m At the least one of the companys employees must be a qualified individual.
m The company should agree to follow the terms and conditions stated in the program.
m The company should spend a minimum of $ 10,000 within a span of three months or 90 days.
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